Corporate website · Entertainment industry
Mahva: a corporate site built for accessibility and technical SEO
The corporate site of the Mahva entertainment industries complex — the company, its product lines, gallery and contact — on ASP.NET Core, built for performance, accessibility and technical SEO.
- Client
- Mahva Entertainment Industries
- Industry
- Entertainment industry
- Year
- 2025
- Status
- Live
- UX and UI design
- Front-end development
- Back-end and API development
- Technical SEO
- Support and ongoing development
The challenge
Mahva is an industrial group in the entertainment sector with several product lines, addressing both business buyers and visitors arriving from search. The previous site served neither: it had no structure that showed the product lines, no content that could be found, and no panel their own team could update.
The solution
A corporate site on ASP.NET Core and SQL Server with a panel Mahva's own team uses to update content. Three things were in the definition of "done" from the start: accessibility — keyboard navigation, standard contrast, alt text on every image; performance — optimised images, caching, server rendering, Core Web Vitals measured before handover; and technical SEO — URL structure, Organization and Product structured data, a sitemap, a unique title and description per page.
Key features
The company and its product lines
Pages structured the way Mahva's business is, not the way a template is.
Gallery and media
Optimised images at several sizes, with alt text.
Content panel
Mahva's team creates and edits pages and news itself.
Accessibility
Keyboard, contrast, semantic structure, screen-reader friendly.
Technical SEO
Structured data, sitemap, unique meta, green Core Web Vitals.
Architecture and stack
- Style
- Monolith
- Patterns
- MVC
One ASP.NET Core MVC application with server rendering — for a corporate site with editable content, the simplest thing that works properly. No separate API and no separate front end; full HTML from the server, caching on the busy pages, and Tailwind for styling.
- Front end
- HTML5Tailwind CSSJavaScript (ES6+)
Server-rendered, no front-end framework
- Back end and API
- ASP.NET CoreC#
- Database
- SQL Server
- Other
- Core Web VitalsPerformance OptimizationResponsive Design
Full write-up
The client and the problem
Mahva is an industrial group in the entertainment sector with several product lines, addressing both business buyers and visitors arriving from search. The previous site served neither: it had no structure that showed the product lines, no content that could be found, and no panel their own team could update.
What we built
A corporate site on ASP.NET Core and SQL Server: the company, product lines, gallery and contact, with a panel Mahva's own team uses to update content. Three things were in the definition of "done" from the start:
- Accessibility — keyboard navigation, standard contrast, alt text on every image.
- Performance — optimised images, caching, server rendering; Core Web Vitals measured before handover.
- Technical SEO — URL structure, Organization and Product structured data, a sitemap, a unique title and description per page.
The result
Live site: mahvacomplex.ir
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