Shaylin aesthetic clinic: online booking, a specialist magazine and one admin panel

An aesthetic clinic has two problems at once, and few people take both seriously.

First, booking. A client wants to choose the treatment, choose the practitioner and see a free slot — on the Jalali calendar, from a phone, at eleven at night. If that depends on a phone call during office hours, part of the demand is lost right there.

Second, trust. Nobody decides on a cosmetic procedure from a banner; they decide from content, from before-and-after work, and from seeing the practitioner. The clinic needs a real magazine and a structured gallery, not a scattering of posts.

And behind both, a third problem: the receptionist, the content producer and the manager should not each be working in a different tool.

One integrated platform was built: a public site on Next.js and React, an admin panel as a standalone React application, and a .NET 10 API with clean architecture and CQRS feeding both.

Online booking covers treatment and practitioner selection, a Jalali calendar and time picker, capacity and appointment-status management, and advanced filters for the receptionist — so the same system the client books through is the reception desk's daily tool.

Trust was built with two things: a before-and-after gallery categorised by treatment, with several images per case and links to the practitioner and the treatment landing page; and a specialist magazine with multi-level categories, a proper editor, comments, related posts and featured articles.

A page builder and menu builder mean the clinic creates its own landing page for each treatment or campaign — with an HTML, CSS and JS editor and independent SEO settings — without waiting for us. Campaigns get dynamic banners, discounts, countdowns and scheduled display.

And the site is a progressive web app: installable on a phone, with a service worker, offline support and Web Push notifications — appointment reminders without an SMS bill.